Jan Jensen: Iowa WBB; Caitlin Clark; Building an Elite Program; The New College Athlete

Jan Jensen is the new head coach for women’s basketball at the University of Iowa. Jensen takes over an elite program that developed generational phenom, Caitlin Clark (WNBA Rookie of the Year with the Indiana Fever), and reached the NCAA Championship game the last two years. Previously named NCAA Assistant Coach of the Year, Jensen has been instrumental in recruiting and developing such athletes as Kate Martin (now with the Las Vegas Aces) and Megan Gustafson (also with the Las Vegas Aces, who recently competed for Spain in the 2024 Paris Olympics, and was NCAA Player of the Year while at Iowa). Our conversation discussed Jensen’s succession path following Lisa Bluder; her vision for the team under her leadership; building and curating a team culture; recruiting the right players to fit the Iowa program; creating the conditions for developing confidence and trust; the changing realities of college athletics with NIL, the portal, and revenue sharing; the Iowa ‘brand’; and a few memories of growing up in Iowa’s small farm communities.