Mailander Podcast
Dive deep into the minds of today's most influential leaders. From tech titans to political insiders, I uncover the secrets behind their success. What makes them tick? How do they make decisions? What drives them? Join me as we explore the strategies, mindsets, and frameworks that shape our world.
Mailander Podcast
Ryan Davis | Winning in the Attention Economy; Trump; Musk; Mayor Pete; CEOs as Chief Influencers
In this conversation, Chris Mailander and Ryan Davis explore the evolution and current state of influencer marketing, its impact on political campaigns, and the future of media strategy. They discuss how influencer marketing has shifted from traditional celebrity endorsements to a more decentralized approach, where authenticity and audience engagement are key. The conversation also touches on the role of AI in personalizing campaign messaging and the importance of navigating the new media landscape for candidates. In this conversation, Chris Mailander and Ryan Davis explore the dynamics of the creator economy, discussing the economics of influencer marketing, the intersection of political and commercial content, the perspective of a digital nomad, the role of technology and AI in marketing, and the potential abuses within the creator economy. They delve into how audience engagement varies with creator size, the evolving expectations of CEOs as influencers, and the implications of AI on content creation and authenticity. It is a broad ranging conversation, spanning President Trump’s media-first strategy, to Elon Musk, Gavin Newsome, Mayor Pete, Corey Booker, and political upstarts, all seeking to capture the moment with the right message on an rapidly evolving medium.
Chapters:
00:00 The Evolution of Influencer Marketing
03:10 Understanding Influencer Marketing Today
10:10 The Impact of the Attention Economy
12:40 Navigating the New Media Landscape
19:40 Emerging Candidates and Strategies for 2028
22:40 The Role of AI in Future Campaigns
25:43 The Economics of the Creator Economy
28:50 Navigating Political and Commercial Content
34:52 The Digital Nomad Perspective
38:25 Leveraging Technology and AI in Marketing
41:41 Addressing Potential Abuses in the Creator Economy
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Original Music by Billy Goodrum