Mailander Podcast

Ethan Monkhouse | Inside AI that Can Read Minds: When Technology Sees What You Hide

Chris Mailander

Ethan Monkhouse built AI technology so advanced at psychological profiling that he deemed it "too intense" for public release. As co-founder of Naviro AI, Ethan has created systems that can identify personality traits, psychological patterns, and even childhood trauma from social media behavior alone.

Ethan discovered his technology was becoming immensely powerful. In this fascinating conversation, we explore the cutting edge of AI psychological profiling - technology that can read between the lines of your digital presence to understand who you really are beneath your public persona.

From analyzing posture, object placement, speech patterns to other subtle hints, Ethan’s AI was able to detect his mild OCD, for example. It was something he’d never revealed publicly. 

We dive deep into how this technology works, its applications in marketing and fan identification, and the ethical considerations of building AI that can see through our carefully-crafted online personas.

For Leaders, Strategists and Decision-Makers: Discover how Naviro AI replicated months of marketing strategy work in one hour, identified superfans with 99% accuracy, and helped music labels understand the psychological drivers behind fan behavior. But more importantly, understand what this means for the future of work and human privacy.

This conversation sits at the intersection of technological possibility and human psychology - essential listening for anyone trying to understand where AI is headed and how to navigate its implications responsibly.

Key Moments:

  • Real-world case study: How AI identified specific personal details Ethan had never shared publicly 
  • Technical deep dive: Fine-tuning models, vector databases, and agent management
  • How music artists use AI to identify demographic groups as fans with the greatest lifetime value (LTV)
  • Crafting future organizational chart that place AI agents into key decision-making roles 
  • Building responsible AI in an age of increasing surveillance


Chapters:
00:00 The Power of AI in Personal Profiling
02:56 Navigating the Edge of Technology
06:07 Understanding Psychological Profiles
08:49 The Process of Fine-Tuning AI Models
11:51 Evaluating AI Responses
14:50 The Role of Trust in Marketing
17:41 Identifying Super Fans in Music
21:05 The Dynamics of Fan Engagement
23:57 The Future of AI in Marketing
26:41 Ethics and Responsibility in AI
29:52 The Evolution of Engineering Roles
33:02 Trust as a Key Factor in Business

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Original Music by Billy Goodrum